Accessibility Matters for Your College or University Website
Complying with legal accessibility requirements is not the only reason your college or university should pay attention to accessibility on your .edu. An accessible site is a highly usable site for...
View ArticleIs Data at the Heart of Your Decision Making?
We live in a data-rich world. Digital marketers across all types of institutions are interested in using key data from Google Analytics, social media, content management systems, customer relationship...
View ArticleWhat Do GDPR Changes Mean for Higher Ed Marketers?
By now, you’ve heard the rumblings ahead of the May 25, 2018, arrival of the GDPR. That is, the General Data Protection Regulation, a law adopted in 2016 to address data protection and privacy for...
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Free Webinar! Improving the Search Experience in Higher Ed: What’s Next?
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature — impacting every key audience. Register For Free In this webinar, we will:...
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Four Academic Program Finder Recommendations
After speaking with more than 25 director- and VP-level marketing leaders since the start of the year, it is clear to us that many colleges and universities are planning to invest more time and...
View ArticleSummer Musings: Conversation, Conversions, and Glue
Summer is historically one of the busiest seasons at mStoner, and this year is no different. Our team is launching five redesigned sites for our clients, kicking off seven new projects, and hiring for...
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Communicating Emergency Response on Your Website
With the situation and response to COVID-19 in constant flux, a website feature most higher education sites have — but rarely use — is being tested in unprecedented ways. We are reminded of how vitally...
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Webinar: The State of Site Search on Higher Ed Websites
Do you know the best practices for UX and site search on higher ed websites? mStoner and Funnelback teamed up to survey hundreds of higher ed professionals and analyzed current site search practices...
View ArticleMigrating to Google Analytics Version 4
In October 2020, Google released a new version of Google Analytics – Google Analytics 4 This fourth major change to the essential web analytics tool significantly shifts the back-end architecture and...
View ArticleDXP or CMS for Higher Ed: The Choice Is Yours
DXP or CMS Solid content management is table stakes for higher education websites. More than ever, the website is the public face of an institution, and higher ed marketers can’t effectively manage a...
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