Specifications and #RWD
As we close out 2012, a big thing that stands out for this year is the way responsive web design (RWD) has changed the work we do. We have thought about and worked on how to tackle RWD in strategy,...
View ArticleHigher Ed Mobile Traffic Revisited
Last June, I blogged about mobile traffic trends in higher education. Throughout the year there was a lot of discussion and energy around mobile and responsive web design. I mentioned that I would keep...
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They’re Engaged: Tips to help mobile users love your interface
As mStoner’s new senior creative director, many of my future pieces will grapple with design and visual communication. This time around, however, I’m putting on my pivot tabling, behavioral psychology...
View ArticleBuilding Responsive With Performance in Mind
Things happened so quickly. I can remember being on client calls, repeatedly having to build a case for the need to address mobile devices on our clients’ websites. Those days are gone. Whether or not...
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Get Organized: 5 Free Apps for Better Productivity
The check box. The line out. The crumpled Post-It note cast into the trash. Whatever your method, there’s nothing quite like deleting a task off a never-ending to-do list. What is it that makes...
View ArticleTrust that Feeling: Congruence as a Driver of the Website Redesign Process
Happiness is when what you think, what you say, and what you do are in harmony. -Mahatma Gandhi In other words, be congruent. Don’t tell your direct reports to write more descriptive subject lines with...
View Article50 Shades of #CCCCCC: A Primer on Website Background Image Techniques
So your web page is a bit lacking in color and looks like rice on a paper plate in a snowstorm. It’s time to introduce some color. One straightforward place to start is to experiment with a new...
View ArticleWhy Big Data is a Big Deal for Higher Education
Data isn’t sexy. Placed next to Instagram, Pinterest, or the latest social media property, a table of raw data just isn’t going to garner much notice. But just because data isn’t shiny doesn’t mean it...
View ArticleSome Intelligence for those Summer Projects
Commencement activities are finished and campus has quieted down. What does that mean? Summer projects, of course! The time is ripe for something new that will help you accomplish the many items on...
View ArticleOur #PSUWEB13 Storify and Slides
The Web Conference at Penn State last week was an amazing event, packed with excellent knowledge, networking, and really fun times. We’ve captured the Web Conference experience in a Storify describing...
View ArticleChoosy Sites Choose .gif
First and foremost, before I get too many comments to the contrary, the correct pronunciation of .gif is Jif… not Gif. This pronunciation comes directly from Steve Wilhite, the creator of the format,...
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Collaboration with American University of Paris. He said, she said.
It only makes sense that two of us are collaborating to write this post. When we talk about our work with the American University of Paris, the collaborative spirit of the team there is always top of...
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Free Webinar: Achieving Big Project Success With Small Web Teams
Between completely overhauling your main website every three to five years and undertaking countless small projects in between, you don’t have time to spare. You work hard to launch and maintain as...
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Webinar Series: Increase Your Knowledge of Google Analytics This Fall
Got analytics? Maybe you are relaunching your institution’s website and want to measure impact. Perhaps you started a social media fundraising campaign and want to use analytics to make it better....
View ArticleFoundation as a Foundation (for Design Process)
At mStoner, we’ve taken a really open-minded approach to different processes of designing for responsive web design (RWD). I think we all agreed early on that it was important to try a few things....
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Part 1 of 2: The (Visual) Medium is the Message: Imagery as Communication
Visual social media channels like Instagram, Facebook, Twitter, and Vine have made it possible for humans to share photos and videos easier and faster than ever before. These tools have significantly...
View ArticleHere Comes Universal Analytics
Last March, Google announced the beta release of Universal Analytics. What followed were a number of changes within Google Analytics, from improved segmentation to reorganized reports around behavior,...
View ArticleBuzzr Higher Ed: It Might Be for You
Nestled in the heart of the Adirondack Park in upstate New York, Paul Smith’s College isn’t your typical liberal arts college. Surrounded by the natural beauty and diverse wildlife of the Adirondacks,...
View ArticleTime for Google Analytics to Become Universal
Back in January, I blogged about how Google Analytics was evolving into Universal Analytics and what its arrival meant for higher education. At the time, Universal Analytics was officially in beta,...
View ArticleWhy Big Data is a Big Deal for Higher Education
Data isn’t sexy. Placed next to Instagram, Pinterest, or the latest social media property, a table of raw data just isn’t going to garner much notice. But just because data isn’t shiny doesn’t mean it...
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