Register now for this free webinar.
Session Description
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
- Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
- Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
- Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
Who Should Attend
Strategists, writers, designers, social media specialists, technologists.
Nitty Gritty Details
- When: Wednesday, September 28, at 2:00 p.m. EDT / 11:00 a.m. PDT
- This webinar will last approximately 45 minutes + 15 minutes for Q&A.
- Cost is free, and registration is required.
- When you register, you’ll receive a login code that is unique to you and can be used only once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
This webinar will be recorded, and each registrant will receive unlimited access to the slide deck and session recording.
Can’t make the live webinar? We still encourage you to sign up to ensure that you receive timely access to the recording and slide deck.
Register now.
Meet the Presenters
Voltaire Santos Miran, co-founder, CEO, and senior strategist, has more than two decades of experience in fundraising, marketing, and communications strategy for nonprofits. He was the lead strategist for the University at Buffalo’s mental models project and is currently working with Heartland Community College on a persona-driven personalization initiative.
Greg Zguta, technical lead, is mStoner’s most senior technical consultant and head of our analytics practice. An application development consultant since 1994, Greg has experience that spans the technology spectrum. He has provided technical leadership and project management on software teams for projects from eCommerce websites to business intelligence implementations. He recently consulted on Content Management System selection for Swarthmore College and a website analytics project for Vassar College. Greg is the technical lead for projects with Wilfrid Laurier University, the College of Lake County, and Heartland Community College.
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