The Secrets of User Testing: Part 1
mStoner uses a variety of user testing methods throughout our design process, and we’ve been doing it for 15 years. We know that testing solutions with real users before public implementation provides...
View ArticleWhat’s New in Google Analytics, and Why It Matters for Higher Education
The beauty, and sometimes the pain, of an evolving web platform like Google Analytics is periodic updates to the tool. Reports are moved or renamed. “Profiles” become “views.” The Google Analytics blog...
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Webinar Series: Google Analytics and Tag Manager for Higher Education
Learn more or register now for this webinar series. Series Description: Session #1: Google Analytics for Higher Education When: Tuesday, Aug. 16, at 2 p.m. EDT / 1 p.m. CDT This webinar will last 90...
View ArticleSet Goals with Google Analytics
Google Analytics offers higher education a great opportunity to learn about our digital audiences. Our experience with clients shows us that Goals — a key feature in Google Analytics — is the holy...
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Free Webinar: Analytics for Digital Storytelling
Register now for this free webinar. Session Description Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience...
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Free Webinar: Accessibility for Digital Storytelling
Register now for this free webinar. Session Description One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images,...
View ArticlePaying to Play: White Paper Focuses on Ways Education Adapts to Succeed in...
The best and most well-adapted social media managers embrace change. One of the biggest challenges for everyone is keeping tabs on the constantly evolving social media landscape and making decisions...
View ArticleWhat is the Measurable Impact of a Higher Education Website Redesign?
Measurement is part of any digital project, particularly a full website redesign. At mStoner, we talk with our clients about goals from the start and how we’ll measure success. The primary audience for...
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Mythbusting Admissions: What professionals know (and don’t know) about how...
Based on what we read online and in the newspapers, and through personal observation, we all know about teens and their devices, don’t we? So we easily can imagine how they’d use them to conduct their...
View ArticlePlanning for Website Personalization in Higher Education
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored...
View ArticleAccessibility Matters for Your College or University Website
Complying with legal accessibility requirements is not the only reason your college or university should pay attention to accessibility on your .edu. An accessible site is a highly usable site for...
View ArticleIs Data at the Heart of Your Decision Making?
We live in a data-rich world. Digital marketers across all types of institutions are interested in using key data from Google Analytics, social media, content management systems, customer relationship...
View ArticleWhat Do GDPR Changes Mean for Higher Ed Marketers?
By now, you’ve heard the rumblings ahead of the May 25, 2018, arrival of the GDPR. That is, the General Data Protection Regulation, a law adopted in 2016 to address data protection and privacy for...
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Free Webinar! Improving the Search Experience in Higher Ed: What’s Next?
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature — impacting every key audience. Register For Free In this webinar, we will:...
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Four Academic Program Finder Recommendations
After speaking with more than 25 director- and VP-level marketing leaders since the start of the year, it is clear to us that many colleges and universities are planning to invest more time and...
View ArticleSummer Musings: Conversation, Conversions, and Glue
Summer is historically one of the busiest seasons at mStoner, and this year is no different. Our team is launching five redesigned sites for our clients, kicking off seven new projects, and hiring for...
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Communicating Emergency Response on Your Website
With the situation and response to COVID-19 in constant flux, a website feature most higher education sites have — but rarely use — is being tested in unprecedented ways. We are reminded of how vitally...
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Webinar: The State of Site Search on Higher Ed Websites
Do you know the best practices for UX and site search on higher ed websites? mStoner and Funnelback teamed up to survey hundreds of higher ed professionals and analyzed current site search practices...
View ArticleMigrating to Google Analytics Version 4
In October 2020, Google released a new version of Google Analytics – Google Analytics 4 This fourth major change to the essential web analytics tool significantly shifts the back-end architecture and...
View ArticleDXP or CMS for Higher Ed: The Choice Is Yours
DXP or CMS Solid content management is table stakes for higher education websites. More than ever, the website is the public face of an institution, and higher ed marketers can’t effectively manage a...
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